Elleybear
Vegan derma skincare
A full-stack digital marketing project running content marketing, performance marketing, and influencer seeding in parallel.
Performance results (CTR, ROAS, organic traffic) are being measured and will be added as the campaign matures.
Execution timeline
Marketing infrastructure setup
GA4, GTM, Meta Pixel, and conversion tracking fully configured. Amazon Seller Central connected.
Keyword research & SEO strategy
500+ keywords sourced with AI-driven research. Amazon SEO-optimized listings written.
Content production & ad setup
10 blog posts and 20 social creatives produced. Meta and Google Ads campaigns set up.
Influencer seeding & optimization
Outreach to 50 nano/micro creators. Started ad A/B tests with real-time optimization.
Scale-up & performance analysis
Performance-based budget reallocation. Scaling high-performing channels. Automated weekly reports.
Refinement & reporting
Retargeting campaigns launched. Full performance report and next-quarter strategy.